Craft Your Pricing!
Get paid what you’re worth without the stress, complexity or second-guessing.
A book, workshop, and webinar series for early-stage entrepreneurs and solo founders who want pricing clarity and confidence.
What you’ll learn
A deeper understanding of pricing and its importance for your business
Understand the real value of what you offer
How to set a price that actually supports YOUR business
Practical tools and methods to adjust and maintain prices
Strategies for effectively communicating your prices to customers
Insights into how to avoid common pricing mistakes
This is for you if you:
Currently charge €30-60/hour but know deep down you're worth way more
Deal with clients who constantly haggle over your prices
Have no clue if you're pricing competitively
Don't know where to even begin with pricing strategy
What entrepreneurs say about working with me
“It was incredibly good. Jessy covered all aspects of the topic and went deep on certain aspects considering the short timeframe and came with some good examples. Really good.”
“I have had the pleasure of participating in a 1:1 course with Jessy Brughmans in connection with strengthening my skills in pricing.
It has been a super good and educational course and I have received good guidance.
Jessy is super competent in the field, empathetic and manages to understand my situation and my company's needs.
The very best recommendations from me.”
“The biggest lesson you gave me was to think about pricing and to value my skills. My business is ten years old in September, there is a lot of learning all the way through those years. I earn significantly more now than before I met you. And am far happier with my business, and work with bigger clients mainly. (thanks again!!).”
“It was SO good and useful. Thank you!”
“The speaker was incredibly professional in her approach and freely shared all her insights and answers to our many questions. She started out by making it clear that we would not be able to go very deep due to the time constraints. I was however blown away by how much she managed to share with us. I left the session with plenty of action points to start working on.”
“I attended your Wednesday workshop at Pirate Summit. You easily and straightforwardly explained some stuff that I was discovering throughout the last years. I wish I attended such workshop 5 years earlier :)”
“I will just say THANK YOU for the great workshop yesterday and a talk today.”
+100 entrepreneurs followed my program
+30 companies worked 1-on-1 with me
+20 years experience in pricing strategy
Pick what works for you:
ONE-ON-ONE MENTORING
One-on-one mentoring with me provides personalized guidance to transform your pricing from guesswork into a strategic profit driver. We'll analyze your current approach, address your specific challenges, and develop a customized pricing strategy that reflects your true value while maximizing profitability. Whether you need help with pricing confidence, premium positioning, or value-based models, I'll give you the practical tools and insights to price with precision and attract your ideal clients.
THE MASTERCLASS
One hour where I walk you through everything you need to know about pricing. This is the crash course you wish you'd had when you started. No business school jargon, no overcomplicated theories – just the practical basics every entrepreneur needs to price with confidence.
All of this from the comfort of your own office, making it perfect for busy entrepreneurs.
Proven results – over 71% of participants recommend it to other entrepreneurs.
THE BOOK
Everything from my programme in book form, packed with real examples and case studies. Two years of workshops, hundreds of one-on-one sessions, and countless entrepreneur success stories have gone into refining this method.
FAQs
What if my situation is unique?
My approach works for any service-based business. We'll tackle your particular challenges during the Q&A session.
How much work is there afterwards?
Everyone is different and learns differently. Generally, you can expect to spend 2-3 hours applying the principles you've learned to your business.
How much prior knowledge do I need?
None whatsoever. We build everything from the ground up, so everyone can follow along regardless of experience.
I’M JESSY
A PRICING EXPERT BASED IN COPENHAGEN
I love empowering people and businesses to go beyond what they believe themselves capable of.
Over the past 20 years, I’ve helped dozens of entrepreneurs set smarter prices that reflect their value and ambition. Small local businesses, designers, consultants, food entrepreneurs, large corporates, ambitious scale-ups … I’ve worked with them all.
My approach is clear, calm, and honest. I help founders stop undercharging and start pricing with purpose. Whether you’re launching your first offer or trying to grow sustainably, I’ll help you make pricing feel doable and even - dare I say it? - fun.
I would LOVE to help you CRAFT YOUR PRICING!
My approach
What you’ll walk away with:
→ Confidence to discuss your rates without flinching
→ Solid reasoning behind every price you quote
→ Clients who say 'yes' instead of trying to negotiate
→ A killer elevator pitch that gets attention at networking events
Ready to raise your prices?
Still on the fence?
Grab my free guide: How to Price with Confidence!
No spam. Just practical advice that actually works.
What you WILL get:
Real-world pricing tips
Confidence in what you charge
Clear communication tactics
Tools you can apply today
What you WON’T get:
One-size fits all tactics
Dozens of spreadsheets
Complicated terms and weird jargon
Empty promises of quick wins